The mainstays in the Austrian soft drink industry are energy drinks, lemonade, iced tea and other products. Since its accession to the European Union in 1995, exports of the food industry have increased by more than 500%. Austrian producers are particularly interested in the regional diversity of products and the sustainability of production.
Heritage and international success
The soft drink industry in Austria owns several companies dating back to the 19th century. It shares heritage awareness and successful innovations in Austria’s good image as a supplier of high quality products.
Today, the Austrian family business exports fruit juices, iced tea and tea to 70 countries.
Drinks in a new form
With a unique marketing concept, an Austrian energy drink was launched worldwide, which is inspired by functional drinks from the Far East. It is one of the most widely exported goods since the eighties of the last century, and is consumed by more than 170 countries around the world.
Another Austrian company is developing a range of energy drinks with green tea products that are calm, natural and environmentally friendly. These drinks are approved; It’s sugar-free, gluten-free, “eco-friendly” and vegan.
As well as follow new ways in packaging. An Austrian energy drink is packaged in a foil can, a type of packaging that achieves better environmental balance than traditional aluminum cans.
Typical Austrian drinks
Sports and energy drinks
Austrian Red Bull
The Red Bull is one of the most popular Austrian products, although most people don’t realize it comes from Austria.
:An Austrian energy drink, inspired by practical drinks from the Far East, has been launched worldwide. It has been an export success since the 1980s and is drunk in about 170 countries of the world.
A soft drink that dates back to an Austrian company founded in 1987. It is currently sold as an energy drink, that is, to counteract physical and mental fatigue, because it contains stimulants and vitamins. Each 250ml contains about 27g of sugar (glucose, sucrose), 100mg of taurine, 600mg of glucuronolactone, B vitamins and 80mg of caffeine.
Another Austrian company is expanding its range of energy drinks with green tea products that are non-carbonated, natural and eco-friendly. The drinks are certified lactose-free, gluten-free, “bio-friendly” and vegan.
Red Bull GmbH is a private company known for its range of energy drinks and in 2019, 7.5 billion cans of Red Bull were sold worldwide in more than 171 countries. Red Bull GmbH is headquartered in Austria. Red Bull also distributes and markets a number of other beverages including Simply Cola, the Carpe Diem range of herbal soft drinks, and Sabai Wine Spritzer (the latter in association with Thai Siam Winery in Thailand).
New tracks are also being crafted into the pack. For example, an Austrian energy drink is housed in a can made of paper cans, a type of packaging with a better environmental record than traditional aluminum cans.
Red Bull, the Austrian energy drink company, is looking for employees. For more information, click here
Almdudler Austrian soda
Mudler is a soft drink made from elderberry extract. Options include sweet, light, non-carbonated, and like mist mixed with soda water, which is somewhat similar to chandi. Or even locals mix it with Austrian wine as a type of soft drink.
Lattella Austrian milk drink
Lattella is a dairy drink from the 1970s that comes in a variety of flavors and almost tastes like a yogurt drink. It is soft, creamy and refreshing.
Both Almdudler and Lattella can be found in most grocery stores. Lattella is in the dairy department, but Almdudler is with soft drinks. Both are very refreshing on a hot day.
Today, Red Bull operates in more than 172 countries, selling over 9.8 billion cans annually and growing! Above all, our people remain the essential ingredient in reviving the Red Bull brand. In Austria, more than 2,000 individuals, representing more than 60 different nationalities, work,
Water Plus: Water fortified with vitamins, minerals, amino acids and other beneficial ingredients or refined with a variety of flavours, the demand for enriched water is increasing.
Gasteiner:From the heart of the Austrian Alps thanks to its balanced, fresh and natural taste, Gasteiner is one of the most popular and popular Austrian mineral water brands. Originating in the pristine nature of Hohe Tauern, you can experience the unbridled power of the Alps all over again with every sip!
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The first ingredient in a juice bar is the juice drink itself. These types of juices usually start with a common base, such as apple, orange, or pineapple juice. Next, juicers mix the basic ingredients with different combinations of fruits and vegetables, including regular fruits like strawberries, blueberries, and bananas; tropical fruits such as mango and papaya; Vegetables such as beets, celery, carrots, spinach and kale. Juice bars often serve as additives to drinks, for example, spirulina and wheatgrass juice.
tea and coffee
Tea and coffee are often readily available in juice bars. Coffee may be available in a small selection or a variety of bean types and flavors, while the tea selection usually includes decaffeinated herbal teas such as chamomile and caffeinated types such as green tea, black tea, white tea, and red tea.
COCA-COLA HBC AUSTRIA is one of the leading partners in the field of domestic beverages and supplies the entire Austrian market with products from COCA-COLA.
The company employs about 900 people in Austria – in the most modern production and logistics center in Edelstal and regional sales and distribution centers. As one of Austria’s leading beverage partners
Coca-Cola HPC Austria is also the exclusive distribution partner of Costa Coffee and premium international brands.
Most drinks from Coca-Cola HBC destined for the Austrian market are bottled in Edelstal in Burgenland and distributed from there. It has been supplying around 60,000 customers of the food trade from Austria since 1929
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